One study found that more than report preferring having websites, apps, or chatbots answer their simpler inquiries.

However, does that mean that you need to jump on the bandwagon of every trend? Only 14% of consumers trust drone device as a delivery method for any product, while 17% said they can consider them for low-value products.

The new free tool called Marketplace Platform Advisor has recently appeared in the online space, and you can try it here: Hi Tracey this is my first comment for this article. optimization is a growing concern in 2020 as businesses look to finetune their “More and more brands are competing for the same eyes.

Its a consisting process you must have to follow the trends always as they are changing all the time.

25) 51% of smartphone users have purchased from a company other than the one they originally intended to because of information provided at the moment they needed it. 19) 88% of online customers are less likely to buy from companies that leave their social media complaints unanswered.

15) Organizations that lead in CX outperformed laggards on the S&P 500 index by nearly 80%.

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63% of online consumers said they prefer to shop online using PCs (39% due to larger screen size and 24% due to functional limitations using mobile browser/shopping apps), while 37% of consumers prefer using mobile phones (28% due to accessibility and 9% due to loading speed).47.

will be using chatbots in 2020.

It is must read post for every online marketer. Learn how to choose the best water filtration system for your home and family.

Five years from now, by most estimates, that number is still likely to be well over 80%.

27% of consumers said they used their smartphone to make monthly purchases, while 24% of consumers used their pc for monthly purchases.12.

Susan Meyer is the Enterprise Content Marketing Manager at BigCommerce, where she researches, analyzes and educates brands making more than $10M in annual online sales on tech stack scalability, flexibility and overall growth strategies that alleviate growing CAC. 56% of consumers spending more on buying products while As per our consumers’ online shopping behavior survey, people loved to shop online.Online shopping is beyond buying for necessity, but it’s part of the lifestyle for many people, it’s an addictive activity that can be done while waiting for traffic lights, during lunch break, killing time, and more.For myself, I only shop occasionally for fresh groceries at supermarkets, and I purchased 90% of goods via mobile shopping apps.In my experience, products at e-commerce stores are cheaper than local stores, and I’m able to secure free shipping deals most of the time.It’s so convenient as I can get the products delivered to my doorsteps in 1 to 3 days, I don’t even need to leave my house to get the things I want to like the old days.From small electronic gadgets to big home appliances and furniture, I bought online.Besides, it’s much easier to compare the price on online marketplaces, just a few clicks and searches will do the job.We have come out with a set of consumer survey questionnaires to carry out the consumer surveys online.We asked a series of consumer behavior survey questions to find out the current consumers’ shopping and spending behavior on both online and retail shopping.The consumer awareness survey report will show what consumers think about online shopping and physical shopping experience, and how they react to them.In this digital era, online shopping is the trend, with 57% of consumers prefer to shop online, and this figure of online purchase trends is expected to increase over 60% in the next few years after the younger generation grows up.E-commerce is trending and taking a large piece of retail market shares.Nevertheless, the retail trends are not going to die out anytime soon, as people treat retail shopping as part of the lifestyle activities and experiences.In the shopping mall, you will still see groups of teenagers hanging around, do window shopping, eating, trying out clothes and jeans, and more.Believe it or not, brick and mortar will still survive for a long time, even though the impact of online retail is significant.In the consumer confidence survey, people are more confident to buy on large online retailers as they believe these platforms have better security, buyer protection, and stricter policy on sellers.In other words, large online retailers tend to gain more trust from consumers due to their brands and popularities.Besides, large online retailers are running attractive promotions more frequently than others due to their strong financial background and a large team of people, which attracts more consumers to shop and spend on these platforms.Aside from the lower price, the ability to shop at any time and anywhere is another big advantage of online shopping.You can do your online shopping in the comfort of your home wearing pajamas and laying on the bed.You can shop for various products like electronic gadgets, clothes, hardware, groceries, flowers, pet foods, supplements, and more without leaving your home and driving around the city.These are the convenience and experience that can never be fulfilled by physical shopping.People are interested to know what others’ experience after shopping on the e-commerce site.And that’s the reason why you can see many of the sellers are posting customers’ testimonials on their homepage as more positive testimonials will boost trust in purchasing on the site.Based on the consumer survey results, online shopping is not perfect.The main disadvantages of e-commerce and online shopping are not able to touch, feel, and try a product and lack of physical shopping experience.That’s something that can never be achieved by online shopping, and that’s one of the reasons why physical stores can survive because they can provide instant fulfillment to the consumers.Customers visiting a physical shop can instantly see, touch, and feel a product, and if they can buy and own it instantly if they want it.When you need something urgently, you would rather pay a trip to the local store to buy it instead of buying online.The average time increases with the raising of more online shopping platforms like e-commerce sites, social media stores, supermarket apps, online groceries, and individual web-stores.The enhanced features of smart cross-promotion, product carousels, and recommended deals further increase the average time a user spends on shopping.Undeniably, online shopping has become their habit the moment they launch a shopping app without a product to buy in mind, but simply want to shop and see if there is anything or good deals they can buy.With the improved technology and price drop of smartphones, it’s not surprising that the smartphone users exceeded desktop and pc for shopping activity, mobile phones will still be the top platform used for online shopping in the future.Besides, smartphones are more easily accessible compared to pc/laptop, which makes it a more frequently used device for online shopping.Moreover, with the introduction of more user-friendly and fast performance shopping apps, mobile shopping activities across the globe are further skyrocketed.While the shipping & return policy is meant to read by all buyers, however, 38% of them do not read it.Besides, purchases are not a personal thing for 39% of consumers, especially for couples who need to discuss among themselves before purchases and persons who need recommendations from friends or family to support their purchase decision.As Internet users are relying on search engines to direct them to the right place, a majority of consumers will perform a product search on search engines first to decide where to make the purchase.On the other side, 46% of users go straight to a website to make the purchase, it could be an individual web-store or large online retailers like Amazon.Social share, review, and feedback for products are important for the merchants and other consumers, however, less than one-third of consumers will share a product or service on their social networks or leave reviews or feedback after the purchase.As the shopping dynamic is moving online, the print offers are getting lesser, and more merchants are going digitize and paperless with their offers.Also, it’s easier and convenient to redeem a mobile offer compared to a physical print offer.About half of the consumers are willing to share their data in exchange for their benefits.Based on the result, it’s understandable why most online retailers and marketplaces offer attractive signup benefits like discount coupons and irresistible rewards for new users, it’s a surefire way to increase the user base.This a consumer psychology strategy, when there are no benefits, people are unlikely to share out their data, but it’s a different case in front of lucrative offers and rewards.In digital marketing, this is called the “lead magnet” strategy, in which you offer something in exchange for a user’s data like an email address to get leads for your business.Female shoppers are likely to search for discount coupons for their purchase saving compared to male shoppers.A brand’s appearance on social platforms is crucial for brand success as most consumers have social media accounts and 38% of them followed a company brand on social media.Besides, the interaction of a brand and consumers on the social media platform is one of the effective ways in boosting consumer loyalties.Social media platforms have been changing the way consumers act, including purchase, with about 50% of the Besides, e-commerce platforms, blogs, and individual retail websites are among the popular sources for consumers to find their inspiration for purchase.Most consumers gain initial product awareness through retail websites, which is more than advertisements and social media.As per the shopping survey result, retail websites are one of the main contributors to product awareness in the consumer market.The online purchase penetration rate is high at 87%.With e-commerce and online shopping becoming a norm for most consumers, the online purchase penetration rate is expected to further increase in the coming years.We can also see that more older consumers are gaining trust in making a payment via online channels and their purchases with online retailers.Internet things are not limited to younger generations, but older generations are picking up too.In the past decade, most products on e-commerce and large online retailers platforms are only texts and images.But in recent years, you can see that more products on these platforms contain at least a video to describe and showcase the products.Consumer’s demand has increased, they want to see dynamic videos instead of static images to better understand the products they are interested in buying.Reviews are something most consumers always see to decide whether a product or service is good or bad.I can recall that many times I feel like buying a product and get hold back eventually by a few negative reviews (if they make sense), and I’m sure that I will buy it if those negative reviews never exist.I believe many consumers feel the same way as me, and the consumers’ shopping survey proved my point.But here are two things to keep in mind in filtering the reviews intelligently.A simple quick google search landed me on a site that sells both positive and negative reviews on various platforms like Amazon, Google, Facebook, Trustpilot, Tripadvisor, Yelp, Glassdoor, BBB, Yellow Page, and more.Price is still the main deciding factor for consumers’ purchase.For online shopping, it’s easier for shoppers to compare the price among various platforms, and most of them will buy from the platform that has the cheapest offer.Brand loyalties are still one of the most important elements to increase sales and sustain business revenue.Delivery is part of the online purchase process.

46% of consumers made a purchase online for groceries.26. No matter what you sell, chances are you have some competitors. The top reason for cart abandonment is the high additional cost upon checking out at 67%, followed by a change of mind at 23%, payment issue at 6%, and other reasons at 4%.30.

The top factor that drives customer loyalty for online consumers is customer experience (43%), followed by price (36%), brand (19%), and others (2%).

This again is something that is often lost in the switch to online, self-service shopping. I found it when making a research on American shopping trends based on real orders. Time will tell.

Of course, not all personalization is created equal, and different experts have different visions for where ecommerce personalization will go in 2020. Consumers should be able to shop on their phones just as easily as they can on their desktops.

Similar to Amazon’s suggestions for similar products.”So far, we’ve mostly focused on the ways ecommerce is closing the gap and bringing of ecommerce sales will take place on a mobile device.

18) According to statistics from Pinterest itself, 73 per cent of users believe content from brands makes the platform more useful, while 61 per cent have made a purchase after seeing business content on the site.

, a DTC furniture brand, uses AR to help customers visualize how their couches will fit in their living rooms. Of course, observing what your customers buy and what pages they visit is only part of the picture. used artificial intelligence to make smarter choices for their digital ad spending. You can also order takeout while you’re at it, while never having to touch a single screen.

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