We work hard to ensure all items sold on GOAT are 100% authentic and offer an Assurance of Authenticity. Previously there wasn’t a way for sneakerheads to purchase with confidence,” he said. But scoring an authentic pair amid a crush of counterfeits is no slam dunk.Counterfeit sneakers are rampant online for some of the most sought after basketball brands.“Yeezys and Jordans are now the most faked shoes in the world, and over 10 percent of all sneakers sold online are fake,” said Michael Hall, director of data at GOAT.A pair of sought-after Kanye West Adidas Yeezys or Nike Air Jordans can easily set you back more than $300.Pop culture interest in iconic shoes developed for sports stars and celebrity rappers is fueling instant sellouts in new releases. This year, the company merged with Flight Club, a sneaker consignment store with locations in Los Angeles,New York City and Miami.GOAT’s popular app and website — some users have sold more than $10 million in sneakers — has secured nearly $100 million in venture capital funding. Meanwhile, there’s a heated aftermarket for the most popular footwear fashions as well as scarce vintage and retro models.As a result, sneaker fans and novices alike are turning to a new wave of shoe sellers, such as GOAT, to ensure they’re getting getting an authentic pair of the most sought-after shoes.GOAT pioneered the ship-to-verify model in the sneaker industry. With their computer vision and several Amazon Web Services tools, GOAT is able to verify the authenticity of the products by replicating the key features and properties of each shoe digitally. ‎GOAT is the global platform for styles past, present and future. This means that sellers can list any shoes on GOAT’s marketplace, but shoes that sell are first sent to the company for authentication by its image detection AI. And we are the leader in data collection around sneakers,” The company has 400 employees, and 60 of them are engineers and data scientists. See our cookie policy for further details on how we use cookies and how to change your cookie settings. Sneaker-selling startup GOAT is fighting the problem by using AI to verify the shoe’s authenticity. “For some of the most-coveted sneakers, there are more inauthentic pairs than real ones out there. We guarantee authenticity on every sneaker purchase or your money back. And that is actually why, as a first time customer I look forward to repeating business with GOAT, for employing people like Santiago who DO make the customer (me!) Goat will then determine whether they are real and safe to list, using a database of real and fake versions to figure out the legitimacy of the shoes. Copyright © 2020 NVIDIA Corporation The global destination for authentic sneakers on desktop, iPhone and Android. If the shoes are found to be replicas or not as described, they don’t ship and buyers are given a refund.Founded in 2015, GOAT’s business is booming. SHOP GLOBAL BRANDS Explore over a million listings from emerging, contemp… Shoes are the most counterfeited products in the world so if you’re looking to get a pair of Nike Air Force 1 on a second-hand online marketplace such as Craigslist or eBay, how can you trust they are real?“When you smell a Nike factory shoe, it has that distinct factory smell. Now shipping to over 164 countries. NVIDIA websites use cookies to deliver and improve the website experience. Download our app for great sneakers, apparel and an even greater experience. Discover just dropped, future release and exclusive sneakers, apparel and accessories from the world’s leading designers.

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