I think it's going to take a hiatus for a while because people don't have the money right now.”The challenges facing department stores, in particular, are especially problematic for malls – and not just because of the foot traffic they’re supposed to deliver. While some retailers have flourished during the pandemic, nearly all of them – such as Walmart, Target, Kroger and Home Depot – offered essential services of some kind, including groceries and home improvement goods. “How many is anybody’s guess, but we’re hoping it’s a minority.”Analysts at Coresight Research, which tracks retail closures, projected that about 25% of America’s malls would disappear within the next three to five years.But that could rise to as many as 50% “if we can’t stop the bleeding,” Coresight CEO Deborah Weinswig said in an interview. Being aggressive in a time of difficulty is the mark of forward-thinking. People conveniently forget how expensive it is to get an eyeball online and that eyeball converts at a one-to-two percent rate.” Chernofsky says the time is right for mall owners to get aggressive and make bold moves, like mall owners buying up retailers. Coresight Research, which predicts global consumer, retail and technology trends, estimates that the U.S. retail industry will see between 20,000 and 25,000 store closures in 2020. Malls have become a sea of sameness. Retailers have already announced the closure of more than 80 million square feet of space so far in 2020, according to CoStar. Share: It’s understood that the pandemic is reshaping the retail industry and how malls will position themselves moving forward. An indoor shopping mall is seen before having to close due to new restrictions by the State of California during the global outbreak of the coronavirus disease (COVID-19) in …
That will undermine mall finances and place additional pressure on them because with additional vacancies, remaining tenants won’t want to pay full price for the space either, Saunders said.“In the present environment, it’s going to be really difficult for the mall and property owners to fill those gaps,” Saunders said.One alternative to rent relief might be for mall owners and retailers to join forces.Mall owners Simon Property Group and Brookfield Property Partners are reportedly considering a joint bid to buy J.C. Penney in a strategy that mall companies have deployed with increasing frequency in recent years. in English Literature from Pennsylvania State University.Opinions expressed by Forbes Contributors are their own.I study the world's most powerful consumers -- The American AffluentMeasuring The True Value Of The Store: Here's The New Math That’s why we say this is really just an accelerator. She even recently dreamt about going to a mall again but called it a “COVID-19 nightmare” because in the dream she accidentally left her mask at home.“I'm not going to feel safe going into the theater or being around large crowds of people until the day those magic words that ‘there's a vaccine available and it's over’ are spoken,” Rusek said.On that day, malls that had bet on food, entertainment, fitness centers and other services could zoom right back to the front of the pack.Michael Brown, a partner in the consumer practice of global strategy and management consultancy Kearney who has studied the future of retail, said the experiential model remains compelling for malls in the long run.“We all believe that the COVID pandemic is temporary. “So it’s not a substitute for dining out.”Despite short-term difficulties for tenants like fitness centers, which have been forced to shut down in many states, malls are still likely to move in that direction when this is over if only because of the pressure e-commerce continues to place on physical stores, CoStar’s Trantham said.“While it may take a while for fitness centers and restaurants to expand at the same rate as they were before, we will still believe that they will recover eventually,” Trantham said.In the long run, mall property owners may need to pivot once again, turning toward alternative options for their space, like hotels, apartments, or online product fulfillment centers, analysts say.“Real estate is real estate, so if you’ve got a good piece of land you can turn that into something totally different,” Kuiper said.They also need to invest in new ideas like consolidated areas within the mall where shoppers can pick up products that they bought online from retailers located inside the mall, analysts said.However, many malls can’t make long-term plans right now.
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