281. The Qantas Component Maintenance Services (CMS) workshops provide a complete maintenance solution for: Qantas CMS have highly skilled and experienced technicians who provide superior quality and cost effective component overhauls. The aim of quality management is to ensure that all the organization's stakeholders work together to improve the company's processes, products, services, and culture to achieve the long-term success that stems from customer satisfaction. All Qantas Line Maintenance Stations can communicate with inbound aircraft for advice on incoming defects, facilitating the preparation of appropriate resources to preclude unscheduled extended ground time. The primary buyers in the aviation industry are middle class individuals or business professionals. A more appropriate model to consider would be to license the Qantas data asset to experienced third party consulting firms, increasing the scale of return through recurrent licensing income and enabling diverse value creation without the increased overheads and capability development. Qantas do have substantial resources that address the four VRIN criteria, the most significant of which is their intangible brand asset and associated loyalty being Australias long-standing national carrier. 2015e, QANTAS LOYALTY BUILDS ANALYTICS CAPABILITY THROUGH TAYLOR FRY ACQUISITION, viewed 12 October 2015,
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