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My preparation was perfect and my mind bulletproof. So I was expecting this nicely sewn-on label to come back on the neoprene straps. I dont think having children really changed how I operated my business, but it did inspire my next line of products in BodyICE Woman and BodyICE Kids. Gemma Peanuts two year (in)fertility journey, Matty and Sarah Fahd of TMRW Kids on building a brand with purpose, By Billies Charlotte Palardis on how building her brand helped her reconnect with herself, Behind The Brand: Carolina Lifestyle by Carolina Giraldo, Growbrights Natalie Norman is on a mission to make families sleep like babies, Behind the brand: When two best friends make baby carrier magic, Meet Liv and Lisa, the brains behind Nourishing Bubs, Amazing Grace: How Grace Brennans Buy From The Bush movement changed the way we shop. The ice bags can also be filled with hot tap water for soothing heat therapy. I have never felt anything quite like it and as one of my friends delicately put it its kind of like an exorcism. Lydia Lassila grabs her knee after she crashed at the 2006 Winter Olympics (AP Photo/Peter Dejong) Source: AAP I was pretty emotionally scarred, mentally, and physically. It definitely did for freestyle aerial skier and 2010 gold medal Olympic champion Lydia Lassila, who, after suffering major ruptured knee injuries and undergoing surgery and recovery in 2005 and 2006, was struck by a big idea. Career Highlights Olympic Winter Games 2010 - Gold, Vancouver Olympic Winter Games 2002 - Eighth, Salt Lake City So, I find its a constant balance of meeting the needs of my family, my own needs and that of the business. And all of a sudden, you start answering and figuring out your own problems and solving your own issues.. Lassilas vision as an athlete was clear: she wanted to be the best female aerial skier that ever lived. Source: EPA/Friso Gentsch. We were now three with this new life that we had brought into the world, it was just incredible. Her score for the aerial was 72.12. Olympic champion Lydia Lassila describes her small business as one that was forged from adversity. Email: jobs@myphysio.net.au, All our services qualify for Private Health Insurance rebates (Extras cover). The same year, in November, she explained: "I contemplated coming back in April and May. Hold that vision that youve got for yourself, create the plan, [and] trust the process that youve put in place.. Growing up with a name like Ierodiaconou, which nobody could pronounce, I had a bit of a phobia of my child having a name that nobody could say correctly. However, she did not make it past the qualification rounds in Korea, which marked the end of her sporting career. We enjoyed the moment. After several operations, she returned to the international circuit in the 2007-2008 season and to her standing of world no.1, winning the FIS World Cup in her discipline the following winter. But if I start speaking Italian or Finnish to him he gets really angry and he tells me you only speak English, dont speak Italian or dont speak speak Finnish to me! Although I understand a lot of both Finnish and Italian, my speaking of them is behind because, unlike a child Im embarrassed to make mistakes. Lassila had ruptured her anterior cruciate ligament (ACL) and undergone knee reconstruction surgery in June 2005, only to have her knee collapse again during the qualifying round for the 2006 Winter Olympics in Torino, Italy. With time off her skis in rehabilitation and recovering from surgery, Lydia became frustrated with the inefficiency of current cold therapy products on the market that leaked, slipped and were not cold enough. Any of the bones in or around the knee can be fractured. Within 2 months Lydia was transformed, her pain almost resolved. See www.geelongadvertiser.com.au/subscriptionterms for full details. If youre lucky enough to have a trauma-free birth like mine was, you have the option of going and staying there instead of the usual hospital ward. And it happened exactly how I planned it to, she said. While wholesale accounts still make up 70% of the business orders, Lassila says online sales are being boosted by social media influencers who are particularly keen on the brands range of products for women whove had children. The latest stories, funding information, and expert advice. Olympic aerials champion at Vancouver 2010, bronze medal winner at Sochi 2014 after attempting an incredible and hitherto unseen quad-twisting triple somersault and mother of two children, at PyeongChang 2018 Lydia Lassila also became the first Australian to compete at five Winter Games. The end result, BodyICE, a no-fuss ice and compression system that comfortably secures around injured joints and body parts. Fortunately, Peter understood exactly what I was trying to do and was very supportive. These days, it revolves around the school and sports schedule, so I try and get the bulk of my work done during school hours and then spend the rest of the day with the kids, or try and get some exercise in. My Physio is one of only 4 clinics in Melbourne that offer the BounceBack program. I didnt like feeling heavy or the fact that I couldnt see my toesfor a very long time! Factbox on Australia's Lydia Lassila who won the gold medal in the women's freestyle . From then on, you can then use Sign In with Google to access your subscription and Google will do the billing for the subscription and process your payments. We acknowledge and honour the elders - past, present, and future - of the Cadigal People, the traditional custodians of the land Kiindred is on. Its so important to just be able to focus on one thing and do it well., I often say blowing my knee out twice in six months was the best thing that could have happened to me and I wouldnt really change a thing. Lydia capped Australia's most successful Winter Olympics with a spectacular jump that delivered the aerial skiing gold medal. We promise not to clutter your inbox. In hospital, the nurse handed me a frozen condom to shove in my knickers, and my instant reaction was, surely we deserve better than this!. Other than me being pregnant, it was business as usual. I was figuring everything out as I went along, I certainly had no business plan. From day dot Late spoke Finnish to Kai, and he has only ever spoken Finnish to him, so Kai has grown up fluent in Finnish. For the Sochi Games, she was determined to attempt a trick that had never been seen in women's aerials before. But over the past 10 years, Lassila has also been steadily building her own business, wholesaling and retailing remedial heat and ice packs. Australian team-mates Jacqui Cooper and Elizabeth Gardner finished 5th with 194.29 and 12th with 86.70 respectively. Surrounding herself with an A Team was not only necessary to get through not only the trauma of her injury in Torino, but also to develop the right plan for her to become the future person she could see in her vision. BodyICE Kids was again borne out of necessity. A teary Belle Brockhoff was clearly hurting after just missing out on a medal in the Olympic snowboard cross. I then chose the best one and placed an order. Not just on being an athlete, but on developing my mental skills as well.. Life, its not one-dimensional, she said. I shared not only what I had gone through to reach the pinnacle in my sport but also the why and how. I can be competitive for another round. All Rights Reserved. Lydia's pelvic and gluteal muscles were also weakened and sluggish to fire. Between 2002 and 2005 she was ranked second in the World. I never set out to inspire other people, but, its a nice bonus to have done so. She has continued to work hard on maintaining and progressing her movement control and strength throughout a 3 year lay-off from the sport, and the birth of her second child. To help you recover from your injuries so that you can get back to being the best version of yourself. This work involved working closely with a mental trainer, Jeffrey Hodges, who Lassila credits with helping her define, and see, the vision she needed to make a comeback. Why you shouldnt give a hundred percent at work, Frank Green releases new product after Bunnings hack goes viral on TikTok, Australias top 25 most in-demand jobs revealed, Long-running Instagram feud between vitamin brands JSHealth and Life Botanics heading to Federal Court, NBN and Starlink are ramping up the bandwidth battle for rural Australia, Off-grid cabin startup Unyoked raises $28 million to expand in Europe, How Sendle managing director Laura Hill made the unconventional path work for logistics, and what your business can learn, There are reasons why staff ignore your emails. I had a really easy pregnancy. I get to be around my family constantly and live spontaneously all over the world! I trained within my comfort zone and everything was going as planned. Lassila, who suffered a severe knee injury in qualifying at the Olympics four years ago and required surgery, is the second Australian woman to win gold in aerials, the first coming in 2002 by . In a relaxation state with no distractions around you imagine your future self, your future business, your future life, whatever you are focusing on, she explained. A lot of women have said to me (including my own mother) that being pregnant was the best theyve ever felt, but Im not sure I share that view. About six months before the 2006 Winter Olympics in Turin, Italy, Lassila injured her knee. The accessory solves a daily problem encountered by owners of Frank Greens 34oz/1 litre ceramic drink bottles but the story of its design is a quirky one that involves TikTok, Bunnings and painted PVC pipes. Helping our clients achieve their best is our highest priority! BodyICE has played an integral part in Lydia's recovery and management of all kinds of injury, helping her reach the pinnacle of her sport. This is super easy to use and convenient, as you can book anytime. When she became pregnant with her first child, she applied the same principles that had served her so well in her training focus, structure and outcomes. Phone: (03) 9570 7181 Free to sign up. Right now, Im going to go back to future Lydia, the Lydia that I want to be, the one thats going to nail these next two jumps and come home with Olympic gold. It will be cemented into the history books as a gutsy, bold and progressive moment in aerial skiing history. So, when Im doing something with the kids, I try to be fully present, and the same goes when Im working. If there was a minor hiccup, you could easily adjust. Instant relief Ding Ding Ding Ding!!! Sure, you know, I was. What do we need to focus on? I know Mum was very enviouswhen she had me she was in the Footscray Hospital sharing a ward with 10 other new mothers, amidst hospital renovations, and here I was spending my first few days as a mum in five-star accommodation at the Park Hyatt! Lydia Lassila (ne Ierodiaconou) was born 17 January 1982[3] in Melbourne, Australia. The injury took her out of the Olympics and put her on the sidelines of her sport for 16 months. I wanted to achieve my potential, I wanted to reach all those goals and knew that perhaps I needed to change something. I think at the time, I needed a bit of a distraction from my injury and the trauma of it, so starting a business was the perfect distraction! I had no patience as a younger athlete, I flew by the seat of my pants. For full details, see our Terms and Conditions www.geelongadvertiser.com.au/connectedterms. Especially us small businesses, sometimes were operating among larger businesses with more resources, more cash. So what I did was I started or I didnt intend to finish a business degree, I just started picking off subjects I was really deficient in and just started learning about all the things I needed to learn about to make the business work, to help me get it up and running.. She flew high in the air, performed a full-twisting somersault, then a double-twisting somersault, and then another single-twisting somersault, pulling off a mind-boggling manoeuvre in the air that seemed to last an eternity. Her mother is Italian and her father Cypriot. It was also a change from how she operated in the past. [4], Lassila completed her primary schooling at Our Lady of the Immaculate Conception Primary School in Sunshine, Victoria, and completed her secondary education at Methodist Ladies' College, Melbourne and Westbourne Grammar School. [16], In 2018, Lassila appeared as a contestant on Australian Survivor: Champions vs. I knew I wanted to create area-specific ice packs that were easy to use, portable and effective, so I drew up the designs, got some samples made, and I was on my way. She is a born acrobat who quickly took to gymnastics, "consumed" by the idea of becoming an Olympian. Four years earlier I blew my knee,[so] was I afraid that the same thing would happen again, especially when the media are bringing it up every five minutes? The product was fantastic I just hadnt got the finished product with my logo on it, which is a pretty important part, I suppose. You can see Lydia chatting with I Dont Know How She Does It below (post continues after video): I cant say I enjoyed being pregnant. I delivered Kai naturally and was fairly swollen and sore in the nether region which is no surprise in hindsight, but at the time, [was] something that shocked me. 1st woman to perform the quad-twisting triple on snow. Lydia Lassila, a 31 year old elite aerial skier, presented to us in March 2013 with multiple musculoskeletal issues. Lydia Lassila has overcome a string of injuries to still be skiing. That goes for business-related tasks as well as home/family-related tasks as theres always so much to do, and Im always a little too optimistic on what I think I can achieve in a day! With that, Lassila's five-time Olympic career came to an abrupt end. On 15 February, she placed 15th in the second qualification round and thus bid farewell to her chance of a place in the final, and to her sporting career. Aerial skier Lydia Lassila battled excruciating knee injuries to make it to the pinnacle of one of the toughest and most risky sports on earth, earning a number 1 world ranking and an Olympic gold medal in the process. I pushed my own boundaries, leaving me with no regrets. Lassila made very strong relationships in the game, notably with fellow contestants Mat Rogers and Shane Gould. Its also important when you are juggling a few hats. She is a born acrobat who quickly took to gymnastics, "consumed" by the idea of becoming an Olympian. Already plagued with ongoing injuries, at the 2006 Winter Olympics in Turin, Lassila suffered her most public defeat after her knee gave way beneath her after landing just one jump away from the . SAVE 38% when you lock in for the first 12 months when compared to the above offer. BodyICE was born from a bit of a disastrous situation! Of course Ive felt better! She ended the 2007/08 season ranked second in the World Cup standings, and then went on to win her first World Cup title in the following 2008/09 season. She is of Greek-Cypriot and Italian descent. People with significant back, neck, shoulder and hip pain. After purchase, this subscription may be managed in your Google Account Settings. When Lassila was first starting BodyICE, her first order of products werent quite what she expected: I got my first order in and it clinched the importance of communicating the finer details to manufacturers. We hate spam, but from time to time, we'll let you know first about new products and special promos! This program is now delivered through an online platform Physitrack which facilitated communication with Lydia and her support team, and progression of her program wherever she was training over the following months. . With two young children, Olympic training and a growing business, Lassila is well aware of whats involved in juggling equally important, yet competing, interests. You cannot play your role properly! There was a lot of pressure and hype from the Australian press for Lassila to do well as world number one. But on the Sauze d'Oulx kicker on 22 February 2006 during the Turin Games, she sustained a serious injury to her knee when landing her second jump in qualifications. Our vast range of ice packs can also be used as soothing heat packs. Free to sign up. As Lassila worked through her recovery and began to set her sights on competing again in the 2010 Winter Olympics in Vancouver, Canada, she worked with Hodges on using the concept of future self, which she described as a really powerful mental skill and training tool. I just wanted things instantly, so I often derailed myself; I often jumped through injuries I over-trained. This allowed for a faster recovery and a swift return to the slopes in time for the start of the 2006 Winter Olympic Games in February. Lydia had suffered from low back pain, dating back to 2002 with an L4/5 facet injury. There is no way I could run a business remotely without my solid team and its my job as a leader of that team to empower my team members, inspire them so that they give me their very best effort as I give them my very best effort, she said. I got my first order in and it clinched the importance of communicating the finer details to manufacturers. Lydia Lassila All Stars Champions v Contenders (2018) Contestant Profile Born January 17, 1982 (age 41) Hometown Melbourne, Victoria; Lorne, Victoria Occupation Olympic Freestyle Skier Survivor Career Version Australia Champions v Contenders (2018) Tribe (s) Champions Contenders Koro Savu Finish 12/24 Challenge Wins 17 Votes Against 9 Days Lasted So I decided to make my own. Undeterred from the injury and trauma to her knee in 2006, Lydia bounced back and won Gold in the Vancouver 2010 Winter Olympics. I was struggling with a knee injury and had ACL surgery in 2005, and then again in 2006 after re-injuring it while competing at the Winter Olympics. Lassila went on to compete at the Vancouver Winter Olympics, winning gold, and again at the Sochi games in 2014. It was, she admits, a low point. No referral required for Private, TAC, Worksafe services. Id put it down to the selfish athlete in me. He knew I wanted to get back to elite sport, so we took a measured approach on how we would be able to achieve that. I sat there in shock, realising of course that I had won, but just absorbed the wave of satisfaction that spread through my body knowing I had finally achieved what I had wanted for so long Olympic gold." Lydia decided to design and develop BodyICE A range of ice packs that are easy to travel with, offer compression and mobility and service any joint or area on the body. In 2016, a magnificent documentary, The Will to Fly, was released, recounting her journey and her ambition to do what no woman had ever done before. She reported that most of her problematic injury was her lower back pain. Listen to her talk about childbirth here: We met with my obstetrician, Dr Peter England, in Melbourne, to discuss our plan. "[After that], I realised I didnt need to work harder. I placed all my trust in the hands of Peter and he guided us through the experience safely, however, after 22 hours of labour, he was no longer there for the delivery, as his shift had ended! Each payment, once made, is non-refundable, subject to law. Monday to Friday 7:30am 6:00pm, Saturday & Sunday 7:00am 11:30am (AEST), App or digital edition only customer? I wanted to escape my body and at many moments I didnt think I could actually do it. Founded by Paediatric Dietitian Olivia Bates, the brand is a literal game-changer for busy parents who want to make sure they are feeding their family healthy nutritious meals but dont have time to make them from scratch. I needed to ice my knee constantly to help with the swelling, pain and inflammation, and couldnt find a product that would stay in place and stay cold, Lydia explains. For Lassila, managing all these things involves drawing on another skill shes perfected throughout her sports career: compartmentalising. ISBN: 9780980597332 From there, I sent my designs to a few of them and waited for the samples to come back. And to set an example for future generations, she added: "It's been a wild ride, to bring the boys along and have them at training camps. Not in conjunction with any other offer. She is the 2010 Olympic champion and the 2014 bronze medalist in aerials. We use cookies and similar technologies to provide the best experience on our website. Fractures. It was her journey into motherhood that inspired BodyICE Woman a range of stylishly designed remedial ice and heat packs just for women offering calming relief to the perineum after childbirth and breasts throughout the breastfeeding journey. "I have loved every minute. Childbirth (especially the first one) was a real eye-opener! We recognise that their sovereignty has never been ceded. Lydia Lassila backed up her 2010 gold medal with bronze in the aerials final. Knowing how to achieve it is another, says Lassila. I never saw starting a business as a risk because up until that point, I never had a job before, other than being an athlete. I was afraid. Additionally, especially in overuse injuries (which account for over half of the injuries experienced by adolescent footballers), tissue damage can already have occurred prior to you feeling pain or performing poorly. The years leading up to the 2006 Turin Games were punctuated with injuries, and with victories, including a series of three consecutive first places in 2004-2005. We have a sports injury range called BodyICE Recovery, friendly kids range called BodyICE Kids and also a womens range called BodyICE Woman for pre/post-childbirth and throughout breastfeeding. Kais development teaches me that we can always learn and we are always learning. Perhaps not surprisingly, when Natalie became a mum, sleep was one of her biggest concerns and the reason she wanted to help other families by spreading the sleep love with products and advice. Hell, Im an elite athlete! So I went to work in that year off. Despite the unclean landing, the very high degree of technicality of her jump earned Lydia a bronze medal. We chose KaiKais great-grandmother was Kaija (pronounced Kay-ya), so we chose his name because of that connection. Vancouver was about the gold. I still have the fire in me." Monday to Friday 8am-7.30pm At the same time, BodyICE continues to grow from a predominantly wholesale business for hospitals and surgeons (Lassilas first customer was her own surgeon who was impressed by the BodyICE pack she wore into one of her appointments), to one that is now finding a new audience online and in retail stores. Holding on to the vision you have for yourself, whether it is in sport or business, was one of the key lessons Lassila shared at the event in Geelong. Living with pain (in any part of your body) destroys the soul.or at least it did mine. Having gone so high and so big, the Australian landed on the back of her skis and fell backwards onto the snow. And in my line of work, I wasnt exactly risk-averse. I figured if I needed it, then so would millions of other women! Viva is a writer, editor and mum (AKA professional snack bitch) and not in that order. Thanks to Trish, Lydia, GESAC and all our sponsors and attendees for helping to make this wonderful event such a success, as we raised funds for the Leukaemia Foundation. Theyre all important things its not fair to say theyre not all-important.. A few days later I arrived home and so did my milk! Subscribe with Google lets you purchase a subscription, using your Google account. cost) every 4 weeks unless cancelled as per full Terms and Conditions. When the kids were small, we used to have live-in au pairs so that we could focus on work whilst the kids would be entertained and get outdoors when hubby and I couldnt. With her A Team, Lassila got really detailed with this plan for achieving her dream of representing Australia again. I graduated from university with a Bachelor of Applied Science, which was not going to help me with anything running my business. [5] She is married to Lauri Lassila,[1] a Finnish former professional freestyle skier, whose career included placing 2nd in moguls at the FIS Freestyle Skiing World Championships in 1999. Triage number: 1300 IM HURT. With her fashion brand, Carolina Lifestyle, forced to close its nine retail stores in Sydney and Melbourne, Carolina describes the arrival of COVID as if someone had turned the tap off. I risked all for the ultimate glory and although the medal was not gold, I was happy with my performance. In 2006, Olympic athlete Lydia Lassila turned a devastating injury into an opportunity. Childbirth, subsequent vaginal swelling and breastfeeding presented Lydia with her next problem to solve. After a well earned break traveling the world, I fell pregnant in August 2010. Lassila made her comeback to World Cup competition 16 months later in China in December 2007, collecting a silver medal in her first event. In all my years as an athlete, there hasnt been an experience I could compare it to. AFTERPAY AVAILABLE. The injury took her out of the Olympics and put her on the sidelines of her sport for 16 months. I broke new ground and became the first woman to perform the quad twisting triple, a trick only men have mastered. After her victory in Canada, Lydia gave birth to her first child. I had my first child in 2011, five years after starting my business. At that, Lassila, one of Australia's toughest competitors, having fought back from an horrific knee injury at the Turin Winter Olympics to win gold at the Vancouver Olympics four years later . In June 2005, Lassila suffered a ruptured anterior cruciate ligament (ACL) and underwent knee reconstruction[1] using an allograft. Thats where a strong team comes into play another lesson Lassila is taking from her career as a professional athlete and applying to business. THE CORE: Why its important and why clinical reformer at MY PHYSIO GESAC can improve it! Lassila defies the odds after gut-wrenching injury After landing awkwardly during qualifying at the 2006 Torino Winter Olympic Games and re-injuring her allograft knee, Lydia Lassila considered . The most commonly broken bone in the joint is the patella or kneecap . As a young wide-eyed gymnast from Melbourne, Lydia Ierodiacondou . His books Sportsmind, Champion Thoughts Champion Feelings and Sports Hypnosis teach you powerful tools to help you reach your potential and beyond. But there was one major incident in the final two months of my pregnancy that really highlighted that fact: That was the tragedy surrounding Alisa Camplins baby boy, Finnan.