In 1965, the family-run Nintendo Playing Card Company hired him to maintain the manufacturing equipment that produced its hanafuda cards. We're starting to think of Shigeru Miyamoto as representing that role these days, but … Gunpei Yokoi Yokoi was born in Kyoto, Japan in the year 1941. Yokoi’s strange but winning solution was the Robotic Operating Buddy, or R.O.B., which was bundled with the NES Deluxe Set in 1985. Inspired by skeet shooting, Nintendo used this technology to turn old bowling alleys into shooting ranges. He was a producer and writer, known for Super Metroid (1994), Gêmu bôi gyararî 3 (1999) and Sûpâ Mario Rando (1989). He died on October 4, 1997 in Neagarimachi, Ishikawa, Japan. Its president Hiroshi Yamauchi, the great-grandson of Nintendo’s nineteenth-century founder, asked Yokoi to design “something great” for the company’s fledgling Games division. Yokoi moved from the assembly line to research and development. Nintendo's Game Boy handheld was first released in 1989. But by the mid-1960s, the domestic playing card market was declining, and the company searched for new sources of profit. President Yamauchi created three departments that competed against one another, and Yokoi was put in charge of Nintendo Research & Development 1. He designed a series of successful toys for Nintendo, including the Beam Gun, the predecessor to the “zapper” included with NES consoles in the mid-1980s. Yokio has been recognized for his achievements posthumously, receiving the 2003 Lifetime Achievement Award from the Game Developers Conference, the industry’s largest annual meeting. Yokoi’s inspiration came from a train trip when he saw a rider passing time by pressing the keys on a liquid-crystal display (LCD) calculator.

Nintendo would eventually sell over 100 million Game Boys, and many of the games that Yokio developed for the console became best-sellers. Gunpei Yokoi, also seen as Gumpei Yokoi (横井 軍平 Yokoi Gunpei) (September 10, 1941–October 4, 1997) was one of the most important figures in the history of Nintendo and helped with the development of the Metroid series.
Nevertheless, retailers who otherwise would have declined to stock another game console picked up the product, believing they were selling a robotic toy. He was a producer and writer, known for Super Metroid (1994), Gêmu bôi gyararî 3 (1999) and Sûpâ Mario Rando (1989). He died in a car crash in 1997. He correctly predicted that consumers would prefer a cheaper product with better battery life. With its basic interface, affordable components derived from In the early 1980s, Nintendo was preparing to release its first gaming console, the Famicom (NES), and needed a marketing gimmick to help the product stand out in a crowded field.

Together, they developed a plastic gun that shot a beam of light with solar cells as targets. Yokoi had become one of Nintendo's most respected members with his developing of the Game Boy alongside his other achievements. Release in 1989, Yokoi declined to incorporate full-color 16-bit technology into the handheld like its competitors, the Atari Lynx and Sega Game Gear. Gunpei Yokoi (横井 軍平 Yokoi Gunpei) was a designer and producer at Nintendo. Yokoi graduated from Doshisha University with a degree in electronics. His design philosophy continues to shape Nintendo’s market strategy.

In addition to keeping the NES in stores, Yokoi helped develop some of Nintendo’s most popular game franchises, including Donkey Kong, Super Mario Brothers, and Metroid. Yokoi was appointed to the general manager of the Before Shigeru Miyamoto got his own R&D department in 1984, Gunpei Yokoi helped to produce many of his famous arcade games, such as Perhaps Yokoi's most notable work in the hardware area was the Game Boy handheld, released in 1989. The console required users to wear goggles and watch a sometimes headache-inducing red light-emitting Yokio resigned from Nintendo in August, 1996, and began a new video game company called Koto, which produced a handheld video game, the Wonderswan, for the Japanese market. Yokoi’s Ultra Hand, a wood lattice that extended and grabbed when users brought its handles together, was an instant hit, and 1.2 million were sold. Gunpei Yokoi was born on September 10, 1941 in Kyoto, Japan. Small enough to fit in a child’s hand, each device offered a single game. Nintendo hired him in 1965 to maintain assembly-line machines that manufactured hanafuda cards. Originally hired in 1965, long before Nintendo entered the game industry, Yokoi initially worked maintenance on the production line of the company's hanafuda cards.

R.O.B. He was riding in a car driven by Etsuo Kiso, a businessman from Take your favorite fandoms with you and never miss a beat. Yokoi’s best known innovation was the Game Boy, which combined the portability and monochrome LCD display of the Game & Watch with the cartridge system and 8-bit processor of the NES. Yokoi realized he could use LCD technology to satisfy an untapped market for portable games, and, from 1980 to 1991, developed sixty titles for a product line called Game & Watch (so named because it incorporated a digital clock). Gunpei Yokoi (Japanese: 横井 軍平 Yokoi Gunpei; sometimes rendered as Gumpei) was a Japanese video game and hardware designer who was employed by Nintendo from 1965 to 1996. Gunpei Yokoi was among the first video game designers at Nintendo and spearheaded the company’s transformation from a maker of toys and playing cards into a global electronic gaming empire.


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